Chitetezo chikhalidwe
Ngozi zachitetezo zitha kuwongoleredwa, kupewedwa ndi kuthetsedwa
Masomphenya
Kukhala mpainiya wamakampani.
Mission
Kupereka zinthu zabwino komanso zatsopano mosalekeza kwa makasitomala.
Chikhalidwe chabwino
Kusapanga zinthu zosayenera, kusapanga zinthu zosayenerera, kusavomereza zinthu zosayenera, komanso kusamutsa zinthu zosayenera
Kuphunzira chikhalidwe
adaphunzira, adazindikira, adachita, adapeza, adayika ndalama, adagawana, adagwiritsa ntchito
Chikhalidwe cha malonda
Zikomo makasitomala pondipatsa mwayi, zikomo kwa gulu pondikulitsira, komanso chifukwa cha kampani pondipatsa nsanja) Lingaliro la malonda (makasitomala okhutiritsa, odabwitsa makasitomala, amasuntha makasitomala